Trust, Expertise, Character
We believe that our values
reflect a commitment to doing
things the right way. Always.
Bruin represents what we view as a new paradigm, with a differentiated approach to helping management teams build long-term growth companies. The sports industry is transforming, and our specialized industry knowledge, experience, and relationships seek to make a difference. We offer a differentiated blend of capabilities designed to help entrepreneurs and owners quickly capitalize on the disruptive forces reshaping the landscape. Our operating principles and structure have historically helped to accelerate growth against a backdrop of evolution.
The Bruin team has decades of experience turning potential into value, each with a track record for partnering with key players to ignite growth. They share a passion for working with talented executives and entrepreneurs to unleash their full capabilities.
Our capital partners consist of a collection of private equity and family investors that have committed over $1B plus their deep resources and global networks in support of Bruin and its companies.
Through acquisitions and investment, new partnerships and ventures plus operational support, Bruin’s holdings now boast a set of high-performing global technology, live event, marketing, and brand strategy enterprises. We believe this work has demonstrated that its formula and capabilities are difference-making to management teams in pursuit of growth across a variety of economic cycles and geographic markets.
And we are just getting started.
Values
Character
Bruin is merit-based, fast-moving, entrepreneurial, aggressive, bold, and without limitations. Everything we do reflects who we are as people, and we do it in a way that we can always be proud.
Courage
Enterprise
Integrity
Leadership
Respect
Speed
Trust
Mission
We aspire to be the difference in helping talented leaders transform potential into significant, lasting, and measurable value and returns for our investors, partners, and owners.
Social
Responsibility
Our overriding mission is to create lasting value by building remarkable enterprises that lead our industries forward. We also have a role to play in making a positive impact on our communities, country, and planet.