Trust, Expertise, Character
We Believe That Our values reflect a commitment to doing things the right way. Always.
Bruin represents what we view as a new paradigm, with a differentiated approach to helping management teams build long-term growth companies. The sports industry is transforming, and our specialized industry knowledge, experience, and relationships seek to make a difference. We offer a differentiated blend of capabilities designed to help entrepreneurs and owners quickly capitalize on the disruptive forces reshaping the landscape. Our operating principles and structure have historically helped to accelerate growth against a backdrop of evolution.
The Bruin team has decades of experience turning potential into value, each with a track record for partnering with key players to ignite growth. They share a passion for working with talented executives and entrepreneurs to unleash their full capabilities.
Our capital partners consist of a collection of private equity and family investors that have committed over $1B plus their deep resources and global networks in support of Bruin and its companies.
Through acquisitions and investment, new partnerships and ventures plus operational support, Bruin’s holdings now boast a set of high-performing global technology, live event, marketing, and brand strategy enterprises. We believe this work has demonstrated that its formula and capabilities are difference-making to management teams in pursuit of growth across a variety of economic cycles and geographic markets.
And we are just getting started.
Mission
We aspire to be the difference in helping talented leaders transform potential into significant, lasting, and measurable value and returns for our investors, partners, and owners.
Values
Character
Bruin is merit-based, fast-moving, entrepreneurial, aggressive, bold, and without limitations. Everything we do reflects who we are as people, and we do it in a way that we can always be proud.
Courage
We pride ourselves in seeing value others do not, and the courage to invest in that. We also have the confidence to make the tough decisions.
Enterprise
Entrepreneurs believe in the relentless pursuit of a bold vision. We are entrepreneurs ourselves, and we want to help entrepreneurs unleash their creative energies that can ultimately change an industry.
Integrity
We seek to hold ourselves and our companies to the highest standards of ethics, reliability, and conviction. We strive to follow-through on what we say we will do.
Leadership
Industries are led by being bold, aggressive and unapologetic. This is how we conduct ourselves and ask the same of our companies.
Respect
We approach everything with sincerity, humility, and passion. We respect everyone regardless of gender, race, sexual orientation, or background. Everyone should be treated with respect, care, and operate in an environment of empowerment.
Speed
In this era of transformation, speed to action is crucial. We act fast, are decisive, and confident in our decisions. Every one of the companies looks dramatically different than when we first started with them.
Trust
Trust is the bedrock of Bruin Capital. Decades of business leadership are behind our unparalleled global network, which we open to all of our partners.
Social Responsibility
Our overriding mission is to create lasting value by building remarkable enterprises that lead our industries forward. We also have a role to play in making a positive impact on our communities, country, and planet.
Bruin History
