Built For Now

The Industry is Changing. We Believe in Change and Embrace the Opportunities It Creates.

In our experience, innovation and new technologies are driving sports and entertainment into unchartered, yet exciting waters. This has manifest in an observable rise in the power and influence of consumers who now have unprecedented options to engage with sports entertainment. Today, fans are interacting with their passions and pastimes in more ways and through more touch points, screens, and events than ever.

Now, we believe that the industry is working harder and is more aggressive than ever to maximize the value of those engagements. It has created numerous opportunities for new and unconventional thinking.

We believe that Bruin is unconventional. We approach things differently than the investor/operator who relies on financial engineering for short term time horizons to manufacture growth.

Instead, our mission is to be a value-adding partner that brings a differentiated combination of resources, skills, and expertise. Our value-proposition of long-term capital, industry expertise, operational experience, global resources, and a genuinely collaborative approach was designed to be the rocket fuel for growth in this era of transformation and innovation.

Long-Term

Flexible Capital

Success amidst disruption requires the ability to move fast and capitalize when opportunity strikes. Access to capital is the key. Bruin has partnered with well-regarded financial companies including CVC and TJC bringing access to long-term, flexible capital and global resources designed to support acquisitions and growth opportunities.

Culture

We look to partner with executives who share a passion for building transformative companies of enduring value. To them, and above all else, we are service-oriented. While we are active on company boards, we believe senior management should lead companies day-to-day. Having led businesses ourselves, we understand that CEOs face unique challenges and decisions. We can also roll-up our sleeves and work with management teams on the front lines. In service to them, we can roll up our sleeves, we share best practices from our current and former portfolio companies and introduce company managers to our network of industry executives throughout the world.

Big Ideas

Some say, “What are the numbers?”

We say, “What are the big ideas that will transform your business, and how can we help make that happen?” On top of financial discipline and operational experience, we believe that we bring the ambition and capabilities to help bring big, bold ideas to life.

Strategic

and Operational Discipline

In our experience, genuine, lasting growth is achieved through a formulation of creative vision, solid business execution, continuous self-improvement, plus measuring and rewarding performance against central value drivers. We have collaborated with all our partners on strategies and tactics, including the introduction of new products and services, global expansion, launching strategic partnerships and ventures, and expanding their international network of relationships.

Capabilities

Our portfolio companies and partners have full access to our range of resources, including:

Sourcing Global Partnership Opportunities

Developing a Comprehensive Strategic Analysis

Creating Operational Best Practices

Bringing Strategic Relationships with Corporate Entities

Arranging and Structuring Complex Financial Strategies

Identifying Emerging Market Trends

Recruiting World Class Talent and Performance Management

Sourcing and Assessing M&A Opportunities

Utilizing Deep Global Market Intelligence

Global Relationships

Assessing specific needs for a company

“Choosing the right partner is one of the most important decisions any company can make. So when identifying the one who could best accelerate our business we undertook a huge amount of due diligence. When it came to it, Bruin Capital was the standout choice. Sport is in rapid change, and Bruin understands this in a way other investors don’t – and as a result, they have a proven track record in this sector. Important too was the fact the Bruin are clear winners – we’re hugely ambitious, and with their strategic and operational support, could see a clear growth path.”

Gareth Balch

CEO & Co-Founder, Two Circles