Built For Now
The Industry is Changing. We Believe in Change and Embrace the Opportunities It Creates.
Innovation and new technologies are driving sports and entertainment into unchartered, yet exciting waters. This has manifest in the dramatic rise in the power and influence of consumers who now have unprecedented options to engage with sports entertainment. Today, fans are interacting with their passions and pastimes in more ways and through more touchpoints, screens, and events than ever.
Now, the industry is working harder and is more aggressive than ever to maximize the value of those engagements. It has blown the doors wide open to new, unconventional approaches.
Bruin is unconventional. We approach things differently than the investor/operator who relies on financial engineering for short term time horizons to manufacture growth.
Instead, our mission is to be a value-adding partner that brings a unique combination of resources, skills, and expertise. Our value-proposition of long-term capital, industry expertise, operational experience, global resources, and a genuinely collaborative approach was designed to be the rocket fuel for growth in this era of transformation and innovation.
Success amidst disruption requires the ability to move fast and capitalize when opportunity strikes. Access to capital is the key. Bruin has partnered with the world’s most respected financial companies including CVC and The Jordan Company, bringing deep access to all the long-term, flexible capital and global resources it needs to support any acquisitions and growth opportunities it wishes to pursue on behalf of itself and portfolio companies.
Our team has run sports and entertainment businesses for more than three decades and is responsible for billions in shareholder value and revenue. This track record has engendered the trust behind relationships that lead to transformative opportunities. As such, we have been able to directly contribute to the revenue growth of every one of our portfolio companies.
We look to partner with exceptional executives who share a passion for building transformative companies of enduring value. To them, and above all else, we are service-oriented. While we are active on company boards, we believe senior management should lead companies day-to-day. Having led businesses ourselves, we understand the unique challenges and decisions a CEO faces. We can also roll-up our sleeves and work with management teams on the front lines. In service to them, we can roll up our sleeves, we share best practices from our current and former portfolio companies and introduce company managers to our extensive network of industry executives throughout the world.
Some say, “What are the numbers?”
We say, “What are the big ideas that will transform your business, and how can we help make that happen?” On top of financial discipline and operational expertise, we bring the ambition and capabilities to help bring big, bold ideas to life.
and Operational Discipline
In our experience, genuine, lasting growth is achieved through a formulation of creative vision, solid business execution, continuous self-improvement, plus measuring and rewarding performance against central value drivers. We have collaborated with all our partners on strategies and tactics, including the introduction of new products and services, global expansion, launching strategic partnerships and ventures, and expanding their international network of relationships.
Our portfolio companies and partners have full access to our range of resources, including:
Sourcing Global Investment Opportunities
Developing a Comprehensive Strategic Analysis
Creating Operational Best Practices
Bringing Strategic Relationships with Corporate Entities
Arranging and Structuring Complex Financial Strategies
Identifying Emerging Market Trends
Recruiting World Class Talent and Performance Management
Sourcing and Assessing M&A Opportunities
Utilizing Deep Global Market Intelligence
Assessing specific needs for a company
“Choosing the right partner is one of the most important decisions any company can make. So when identifying the one who could best accelerate our business we undertook a huge amount of due diligence. When it came to it, Bruin Capital was the standout choice. Sport is in rapid change, and Bruin understands this in a way other investors don’t – and as a result, they have a proven track record in this sector. Important too was the fact the Bruin are clear winners – we’re hugely ambitious, and with their strategic and operational support, could see a clear growth path.”
CEO & Co-Founder, Two Circles